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Sustainable Initiatives

Direct trade · Digital marketplace

Tiendas HUB

Tiendas HUB

A digital marketplace that connects producers with end buyers, without the long chain of intermediaries. Farmers, artisanal textile workshops, artisans and small manufacturers sell directly to large cities, and even abroad, and keep a larger share of the price.

  • Producers sell directly and set their own price.
  • Every producer has their own shop inside the marketplace.
  • Local, inter-provincial and export-minded sales.
  • Payment and delivery on one platform.
A product's journey, before and with Tiendas HUB

The traditional path

  1. Producer
  2. Collector + margin
  3. Wholesaler + margin
  4. Distributor + margin
  5. Shop + margin
  6. Buyer

Every link adds its margin. The buyer pays more and the producer receives the smallest share.

With Tiendas HUB

  1. Producer
  2. Tiendas HUB
  3. Buyer

The product goes straight from the people who make it to the people who use it. The value stays with the producer.

Who sells and what you find

Producers

  • Farmers and farms
  • Artisanal textile workshops
  • Artisans
  • Small manufacturers
  • Local ventures

From farm to table

  • Straight from the farm
  • Organic
  • Bakery and pastry
  • Coffee, cacao and sweets
  • Superfoods
  • Bulk products

Handmade

  • Crafts
  • Textiles and clothing
  • Bags and backpacks
  • Jewellery
  • Home decor
  • Art and sculpture

Where it goes

  • Large cities
  • Other provinces
  • Export
  • End consumers
  • Businesses and restaurants

Reach: Ecuador, Latin America.